FancyMeds (previously Qyral) is a U.S.-based telehealth platform and licensed distributor of GLP-1 weight-management medication (Semaglutide and Tirzepatide) through partner pharmacies operating nationwide. The business required a complete brand repositioning and a redesigned digital experience to make the treatment process feel clear, trustworthy, and approachable for everyday patients.
Several gaps was identified in existing local vehicle-listing apps:
Cluttered interfaces and non-intuitive navigation slowed down browsing.
Poor filtering and sorting made it difficult for users to find relevant listings.
Lack of proper Arabic interface support (RTL layouts, alignment, typographic calibration).
Limited trust signals, outdated visuals, and inconsistent UI patterns reduced user confidence.
Users struggled to contact sellers quickly due to unclear CTA hierarchy.
Additionally, the app needed to be delivered quickly, within a defined budget, while meeting modern usability and accessibility standards.
Private
User Research
Wireframing
Visual Brand Direction
Design System Development
UX/UI Design
A/Bn Testing
The main objective was to create a simple, fast, and conversion-oriented mobile app designed for the Egyptian market. The project focused on:
Building an intuitive browsing and posting experience
Supporting Arabic and English interfaces (RTL & LTR)
Improving listing discovery through powerful filters and sorting
Providing clear, high-contrast UI with strong visual guidance
Ensuring quick access to seller contact options
Establishing a scalable design system for future web expansion
As the UX/UI Designer, I led the entire product creation process. I Conducted UX research and competitive audit, I mapped user journeys and defined ideal task flows, designed wireframes and multi-variant screen concepts (A/B/n), I’ve also built a complete Design System with usage guidelines. Simple brand logo was also created (the client wanted text logo only). Along with creating mockups, the design system was being updated. After performing usability studies, I’ve continued with the app design improvements. At last, I’ve prepared interactive prototypes and handed off assets to development. Throughout the entire process I’ve stayed in touch with the Client, offerign UX consulting and rapid iteration.
The final product delivered:
A modern, clean, and culturally appropriate mobile app for vehicle buyers and sellers in Egypt
A streamlined filtering, searching, and listing experience
Clear bilingual support, including RTL-optimized layouts
Strong usability improvements through better semantics, contrast, icons, and visual hierarchy
A scalable foundation for future features and a desktop platform
A polished UI that increased trust and reduced cognitive effort across the app
